Results

Crushing Amazon for great brands

Performance improvement measured against the month before each brand joined SellersSphere — across ads, SEO, listings, and scale programs.

What does PPC success look like?

Data analysis of SellersSphere client performance compared to the month prior to joining.

Month 1

+22%

increase in ad sales

-2% ROAS

Month 2

+37%

increase in ad sales

+6% ROAS

Month 3

+43%

increase in ad sales

+11% ROAS

Month 4

+51%

increase in ad sales

+12% ROAS

Amazon PPC restructure

+51%

ad sales by month 4

Challenge: Ad spend was growing without a defined TACOS goal, and campaigns were mixing discovery and proven converters in the same ad groups.
Solution: We analyzed channel and group profitability, set account-wide and ASIN-level TACOS goals, then rebuilt campaigns with a structured segmentation plan from Autos to exact match.
Result: ROAS improved to +12% versus the month prior to joining, with ad sales up 22%, 37%, 43%, and 51% across the first four months.

Subscribe & Save program

50%+

average YOY S&S growth

Challenge: Repeat purchase volume was underdeveloped, leaving revenue dependent on one-time buyers and deal spikes.
Solution: Subscribe & Save incentivization paired with brand tailored promotions, virtual bundles, and a mapped calendar for Prime Day and BFCM.
Result: Subscription revenue became a predictable base layer under the promotional calendar.

Organic rank recovery

Rank

tracked weekly, not guessed

Challenge: Keyword rankings were drifting as search trends changed and listing copy stayed static.
Solution: We built a Master Keyword List, tracked organic and paid rank in Rank Radar, and updated front-end and back-end copy on a recurring basis.
Result: Ranking is earned through sales volume and conversion, so SEO and paid media are managed against the same keyword set.

Hero image creative test

CTR

primary test metric

Challenge: A strong product was losing click-through against brighter, higher-contrast competitor thumbnails.
Solution: Creative optimization on the hero image: brighter colors, stronger contrast, a flavor cue, background splash, and clear pack size — then A/B tested against the original.
Result: Secondary images and titles were tested in sequence to lift both CTR and conversion rate.

A+ Content & Brand Store

CVR

conversion-focused rebuild

Challenge: Detail pages converted below category benchmark and the store gave shoppers no clear path to browse.
Solution: Custom A+ Content and Brand Story built around benefits, plus a Brand Store with shoppable categories and above-the-fold benefits.
Result: An immersive store experience that supports cross-sell and higher average order value.

Portfolio-wide account growth

20%

average YOY revenue growth

Challenge: Leadership lacked a reliable view of profitability by product, making it hard to decide where to invest.
Solution: Weekly Merchant Spring reporting with real-time dashboards covering performance tracking, profit analysis, and product portfolio profitability.
Result: Across the client base, with 100% client retention and $20M+ in revenue managed per year.